Set to take over official licensing for the league next season, Nike continues to strengthen their NFL Football roster with highly touted rookies from the incoming draft class. The latest individual to join the Nike Football team is former Texas Christian University quarterback and Cincinnati Bengals draft pick Andy Dalton. For Dalton, this is an extension of the relationship he had with the brand in school, with Texas Christian being one of Nike’s Pro Combat teams last season.
Great move for Dalton to sign on with Nike. As the Eastbay Blog mentioned, he already had a relationship with Nike from his TCU days so it only makes sense to build on that connection. No other athletic company markets their athletes as good as Nike. If you are a big time athlete being endorsed by Nike, the sky is the limit.